Focus groups generally involve a group of about six to 10 people coming together to discuss a topic or answer questions about a particular product, service, or idea. Despite being one of the more traditional market research methodologies, they are still a very important part of the modern market researcher’s toolkit.
Here at Angelfish Fieldwork, we pride ourselves on recruiting high-quality, validated respondents for your focus groups nationwide.
Whether you want to hold a focus group at your office, online or somewhere completely different, we’ve got the tools – and the knowledge – to make it happen for you in a speedy and cost-effective way.
We use a unique approach to recruitment and go the extra mile to make sure we find only the very best people for your focus group.
Not only do we recruit via our panel of over 15,000 validated participants, but we also utilise online techniques such as highly targeted social media campaigns combined with more traditional techniques to find the right participants for you.
Find out more about how we secure the best participants for you.
We also conduct online screening using specific qualifying criteria with all interested and relevant respondents, before following up with all of the qualiﬁed participants to telephone verify, pre-interview and conﬁrm them for their research date and time.
It’s this extra attention to detail that enables us to make sure we only put forward the very best people for your focus group.
If that wasn’t enough, we can also help you organise other elements of your focus groups too, including: Incentives, Venue, Moderation, Report writing & analysis, and Transcription.
Here at Angelfish Fieldwork, we pride ourselves on recruiting high-quality, validated respondents for your focus groups nationwide. Whether you want to hold a focus group at your office, online or somewhere completely different, we’ve got the tools – and the knowledge – to take the stress out of the process and make it happen.
Working with Angelfish has been a wonderful experience. They are professional, pleasant and pro-active which is exactly what we were looking for in a recruitment company. Having worked with a variety of recruitment agencies, it was an added and unexpected bonus to receive feedback from the respondents who participated in our research. We look forward to working with them again!
The recruitment updates are very detail orientated and outline how recruitment is going and proactively highlight a plan of action to ensure that recruitment is seamless.
The Angelfish Team were personable, thorough and extremely professional. They provided us with four lots of engaged participants for our focus groups following a smooth recruitment process, which they managed effectively and efficiently. They kept us well informed every step of the way during our project and this gave us confidence that they would deliver – which they did.
“We have worked with Angelfish for 3 years now and have always experienced a great service. The team have always met our briefs effectively and efficiently which has allowed us to run a number of successful qualitative research projects. Angelfish are proactive and adaptable, which has been particularly important given some of the short timelines we often have to work to. On a personal note, Lisa, Kelly and the team are lovely and make working together easy and thoroughly enjoyable.”
Focus groups generally involve a group of people discussing a topic or answering questions about a particular product, service, or idea whilst a moderator steers them in the right direction. Despite being one of the more traditional market research methodologies, focus groups are still a very important part of the modern market researcher’s toolkit, because they allow researchers to observe and understand responses in order to unlock in-depth insights about what really makes their customers tick – and why.
Then these blogs are for you…
Check out our guide to getting the best participants for your focus groups.
It’s packed full of all of our top tips, including; expert advice on planning and preparation, how to recruit and validate your participants and our top screening tips.