Focus groups generally involve a group of about six to 10 people coming together to discuss a topic or answer questions about a particular product, service, or idea. Despite being one of the more traditional market research methodologies, they are still a very important part of the modern market researcher’s toolkit.
Our approach
Here at Angelfish Fieldwork, we pride ourselves on recruiting high-quality, validated respondents for your focus groups nationwide.
Whether you want to hold a focus group at your office, online or somewhere completely different, we’ve got the tools – and the knowledge – to make it happen for you in a speedy and cost-effective way.
Over 20k validated participants
We use a unique approach to recruitment and go the extra mile to make sure we find only the very best people for your focus group.
Not only do we recruit via our panel of over 15,000 validated participants, but we also utilise online techniques such as highly targeted social media campaigns combined with more traditional techniques to find the right participants for you.
Find out more about how we secure the best participants for you.
But that’s not all.
We also conduct online screening using specific qualifying criteria with all interested and relevant respondents, before following up with all of the qualified participants to telephone verify, pre-interview and confirm them for their research date and time.
It’s this extra attention to detail that enables us to make sure we only put forward the very best people for your focus group.
If that wasn’t enough, we can also help you organise other elements of your focus groups too, including: Incentives, Venue, Moderation, Report writing & analysis, and Transcription.
Sound good?
If you’re interested to find out more about how Angelfish can help you find the very best people for your next focus group, contact us today.
Focus Groups
Our approach
Here at Angelfish Fieldwork, we pride ourselves on recruiting high-quality, validated respondents for your focus groups nationwide. Whether you want to hold a focus group at your office, online or somewhere completely different, we’ve got the tools – and the knowledge – to take the stress out of the process and make it happen.
What are focus groups?
Focus groups generally involve a group of people discussing a topic or answering questions about a particular product, service, or idea whilst a moderator steers them in the right direction. Despite being one of the more traditional market research methodologies, focus groups are still a very important part of the modern market researcher’s toolkit, because they allow researchers to observe and understand responses in order to unlock in-depth insights about what really makes their customers tick – and why.
Want to find out more about focus groups?
Then these blogs are for you…
If you’re still hungry for more…
Check out our guide to getting the best participants for your focus groups.
It’s packed full of all of our top tips, including; expert advice on planning and preparation, how to recruit and validate your participants and our top screening tips.
