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Conducting market research with children and young people

Need advice on how to recruit children and young people for market research? Look no further! Here at Angelfish, we’ve learned a lot about how to recruit younger participants for market research over the years. From recruiting respondents for online communities to finding fresh faces for focus groups, there’s nothing we don’t know about how to source the highest quality participants for qualitative market research. 

One area that we are frequently asked for advice on is how to recruit children and young people for market research. Conducting market research with children and young people is an area that’s growing in popularity. There are a number of reasons why: firstly, children tend to be much more open and honest than adults, which means more insightful results. In addition, they also have their own unique perspective on products and services, and as their power and influence continue to grow, they’re becoming an increasingly important target audience for forward-thinking brands.  

The Recruitment Process

Whether you need to recruit a group of teens for an accompanied shop or a pair of BFFs for a friendship pair interview, at Angelfish we’ve got it covered. From targeted social media campaigns to our pre-validated panel of over 30,000 respondents (including parents!), we leave no stone unturned in our search for the perfect participants that meet your specific criteria. And that’s not all: our in-house validation process will also ensure we only put the very best respondents forward, so you can be confident you will get the insights you need. 

Market research with children and young people can be a tad tricky. Not only do children communicate, think and act differently to adults, but you also need to make sure they’re comfortable with the research and ensure they stay interested and engaged too. And that’s before we’ve even got started on the rules and regulations involved! Luckily, though, we consider ourselves experts on recruiting young people and children for market research – and you can rest assured that we always strictly adhere to the MRS Code of Conduct when working with children.

At Angelfish, you’ll have your own dedicated project management team on hand every step of the way to make sure we exceed your recruitment expectations. From expert advice and regular updates, as well as help with everything from demographics to sample size, we’ll work with you in a strong partnership from the start. So whether you need top recruitment tips or advice on how to keep young people engaged, we’re here to help.

Download our guide

Want to find out more about how to recruit children and young people for qualitative market research? From gaining consent to methodologies that will keep them interested and guidelines on incentives to FAQs, our recruitment toolkit covers everything you could possibly want to know about conducting market research with children. What are you waiting for? Download it now!