Qualitative Market Research
Ethnography is a widely used Qualitative Market Research Fieldwork
technique that has been around for many years.
Ethnography is the study of people in a real world environment that often
includes the collation of videos, photos and other
observational techniques over an extended period of time.
Angelfish can support your Ethnographic projects with recruitment
to in home studies.
We can help with organising nationwide recruitment and organising
appointments for your team to get embedded with your target
audience to fully understand their day to day needs.
Our team are experts at recruitment for Ethnographic interviews and will
conduct in depth screening, including the creation of pen portraits to
ensure the right respondents are selected for your project.
If you’re looking to run an Ethnographic
Market Research study, we’d love to talk.
Want to learn more about Ethnographic techniques?
Read ‘What is Ethnographic research?’ on our blog