Media

Looking for the perfect participants for your media market research project? We’ve got you covered! 

Here at Angelfish, we have a wealth of experience recruiting enthusiastic, driven and engaged participants for a range of market research studies in the media sector. We’re also proud to work with some of the media industry’s biggest brands, including the likes of the BBC, Sky and Universal Music Group. In this work, we have ensured that we recruit participants who don’t simply tick all the right boxes, but also help them unlock truly transformative insights for their brand. 

The media sector branches out into numerous different areas – from television to film, music to gaming, radio to social media and more! However, our long-standing client connections and expert knowledge here at Angelfish have enabled us to keep our finger firmly on the pulse of everything in the sector, meaning that we know just where to find the best participants for your study. So, whether you’re hoping to run a focus group on millennial’s current favourite music genres, user experience research with parents and children on your streaming site, an online community to get ideas for your TV campaign creative or something else entirely, you can be sure your recruitment is in the very best hands! 

Recruitment Process

At Angelfish, we know that no two projects are the same – especially when it comes to media market research! As such, we provide a truly bespoke participant recruitment process, getting to know our clients’ business, ethos, aspirations and goals before embarking upon their recruitment journey together.  

Following a thorough and in-depth briefing session (or two) with your team, we’ll get right to work, implementing a powerful combination of intricately targeted social media ads and enticing refer-a-friend schemes to ensure we find the exact respondents you need for your research. We also have our own dedicated community of extraordinary respondents that we can contact to participate in your project. What’s more, our in-house validation team are on hand to guarantee that we only put the right participants through to take part in your study by speaking to each and every prospective participant that comes our way. 

By enlisting the help of Angelfish Fieldwork for your media market research project, you’ll be partnering with a truly dedicated and enthusiastic team of market research recruitment experts who’ll be by your side at every step of your recruitment journey. From feasibility to quotas, demographics and sample size, screener writing and more, they’ll be just at the end of the phone with all the advice and support you need and ensure that your project runs smoothly from start-to-finish. You can learn more about our unique approach to recruitment below: 

See us in action!

If you’re interested to see the impact of our media market research recruitment process, be sure to have a read of the below case study. In it, you’ll discover how Angelfish went above and beyond with an online focus group recruitment project that went on to inspire our client’s TV advert and social campaign

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“Very positive experience. The level of applicants was supreme. As were the comments and organisation. I would highly recommend Angelfish.” 

– Our client

“I think this was a bit of a tough recruit and I thought you did a good job with it. I always appreciate the regular updates and you were accommodating with trying to find an array of different school backgrounds.” 

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So... shall we discuss recruitment for your upcoming media market research project?