Want to recruit awesome participants for your next retail market research project? Then you’ve come to the right place!

At Angelfish, we consider ourselves experts in all things retail and have a wealth of experience and passion for retail market research recruitment. Over the years, we’ve been lucky enough to work with some big retail brands such as Matalan, IKEA, Very, Marks and Spencer, Tesco and Littlewoods, helping them to find the very best participants for their market research. 

The retail sector is a niche area, but thanks to our long-standing clients and expert knowledge, we can help you to find the right people for your research. From monthly user testing for an online retailer to in-home studies and online communities for a retail giant, we’ve got tons of experience in retail market research recruitment. So whether you are looking to recruit respondents for an accompanied shop, need to find fantastic participants for a focus group or want to conduct an online community with a niche group of customers, no matter how specific your criteria, you can always count on us.

Recruitment Process

How do we do it? Well, it’s all down to our unique approach and bespoke retail market research recruitment process. Firstly, we use cleverly targeted social media campaigns to appeal to specific retail audiences. In addition, we also have a pre-validated panel of over 26,000 respondents and use refer-a-friend campaigns to make sure we cover all bases in our search for perfect participants. Finally, our in-house validation process allows us to ensure we only put forward the very best respondents, so you can be completely confident you’ll get the results you need for your retail study.


At Angelfish, we like to take a personal approach. That’s why when you enlist our help for your next retail market research study, we’ll assign you your very own expert project management team to make sure things run smoothly every step of the way. They’ll be on hand to give expert advice on everything from sample size to feasibility and demographics to incentives, and will provide regular updates throughout each stage of your project. We’ll work as an extended part of your team, so whether you need top recruitment tips or expert advice on how to keep your participants engaged during an accompanied shop, we’ll be more than happy to help. Find out more about our unique approach here


Want to find out more?

If you want to find out more about our experience in the retail sector and how we can help you source the best possible participants for your next market research project, contact our team today for a free quote. They’ll be more than happy to share our knowledge and chat through things with you in more detail!

Our Clients

IKEA logo
Shop Direct - The Very Group logo
hobbycraft logo
Matalan logo