Accompanied Shopping

What are accompanied shops?

Accompanied shops – also known as assisted shops or shopalongs – have become increasingly popular in qualitative market research in recent years. Essentially, an accompanied shop gives you in-the-moment shopper insights and a front-row seat to the customer shopping experience. This means you can understand everything from how your customers behave and where they go to what they buy and why – so you can get to grips with shopper journeys and improve your performance.

Let's Talk

Our approach

Angelfish Fieldwork specialises in recruitment for accompanied shops – in fact, we consider ourselves accompanied shopping recruitment experts and can help you find high-quality, engaged participants that truly represent your customer base. By getting underneath the skin of your customers, you can gather detailed insights which can be translated into business growth and development. Find out more about our specialist recruitment approach.

Find out more

I found this whole experience really positive. Kelly was brilliant with making the process very clear upfront, being incredibly timely in her responses, answering all my questions, and delivering ahead of the deadline. And she was super friendly the whole way through. It meant that I had total confidence that what we needed would be delivered, and it was.
Good Innovation
Angelfish is an absolute pleasure to work with and one of our trusted recruitment partners. We partner with them on projects across varied methodologies including online platforms, in-depths and focus groups. For every project, they deliver very high calibre and engaged respondents. The project management team is top-notch - they are honest, thorough, responsive, and personable.
The Behavioural Architects
“We have worked with Angelfish for 3 years now and have always experienced a great service. The team have always met our briefs effectively and efficiently which has allowed us to run a number of successful qualitative research projects. Angelfish are proactive and adaptable, which has been particularly important given some of the short timelines we often have to work to. On a personal note, Lisa, Kelly and the team are lovely and make working together easy and thoroughly enjoyable.”
IKEA UK Market Intel Specialist
Really quick responses and communication as always.
Cher, UX Researcher