Accompanied Shopping

What are accompanied shops?

Accompanied shops – also known as assisted shops or shopalongs – have become increasingly popular in qualitative market research in recent years. Essentially, an accompanied shop gives you in-the-moment shopper insights and a front-row seat to the customer shopping experience. This means you can understand everything from how your customers behave and where they go to what they buy and why – so you can get to grips with shopper journeys and improve your performance.

Our approach

Angelfish Fieldwork specialises in recruitment for accompanied shops – in fact, we consider ourselves accompanied shopping recruitment experts and can help you find high-quality, engaged participants that truly represent your customer base. By getting underneath the skin of your customers, you can gather detailed insights which can be translated into business growth and development. Find out more about our specialist recruitment approach.


Discover more about accompanied shops and how they can benefit your qualitative market research…

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Want to talk things over?

Our team will be happy to chat through your accompanied shop. Get in touch, we’ll be happy to help!