Focus Groups

What are focus groups?

Focus groups generally involve a group of people discussing a topic or answering questions about a particular product, service, or idea whilst a moderator steers them in the right direction. Despite being one of the more traditional market research methodologies, we believe focus groups are still a very important part of the modern market researcher’s toolkit, because they allow researchers to observe body language and understand responses in order to unlock in-depth insights about what really makes their customers tick – and why.

Thinking about conducting a focus group? You won’t want to miss our beginner’s guide!

Our approach

Here at Angelfish Fieldwork, we pride ourselves on recruiting high-quality, validated respondents for your focus groups nationwide. Whether you want to hold a focus group at your office, online or somewhere completely different, we’ve got the tools – and the knowledge – to take the stress out of the process and make it happen for you in a speedy and cost-effective way.

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  • Working with Angelfish has been a wonderful experience. They are professional, pleasant and pro-active which is exactly what we were looking for in a recruitment company. Having worked with a variety of recruitment agencies, it was an added and unexpected bonus to receive feedback from the respondents who participated in our research. We look forward to working with them again!

    Eurotunnel

  • The Angelfish Team were personable, thorough and extremely professional. They provided us with four lots of engaged participants for our focus groups following a smooth recruitment process, which they managed effectively and efficiently. They kept us well informed every step of the way during our project and this gave us confidence that they would deliver – which they did.

    South York Fire and Rescue

  • “We have worked with Angelfish for 3 years now and have always experienced a great service. The team have always met our briefs effectively and efficiently which has allowed us to run a number of successful qualitative research projects. Angelfish are proactive and adaptable, which has been particularly important given some of the short timelines we often have to work to. On a personal note, Lisa, Kelly and the team are lovely and make working together easy and thoroughly enjoyable.”

    IKEA UK Market Intel Specialist

  • The recruitment updates are very detail orientated and outline how recruitment is going and proactively highlight a plan of action to ensure that recruitment is seamless.

    The Behavioural Architects

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If you’re still hungry for more…

Check out our guide to getting the best participants for your focus groups. It’s packed full of all of our top tips, including; expert advice on planning and preparation, how to recruit and validate your participants and our top screening tips.

Want to speak to a member of our team about your focus group?

Get in touch and we’ll be more than happy to help!