Focus Groups

What are focus groups?

Focus groups generally involve a group of people discussing a topic or answering questions about a particular product, service, or idea whilst a moderator steers them in the right direction. Despite being one of the more traditional market research methodologies, we believe focus groups are still a very important part of the modern market researcher’s toolkit, because they allow researchers to observe body language and understand responses in order to unlock in-depth insights about what really makes their customers tick – and why.

Thinking about conducting a focus group? You won’t want to miss our beginner’s guide!

Our approach

Here at Angelfish Fieldwork, we pride ourselves on recruiting high-quality, validated respondents for your focus groups nationwide. Whether you want to hold a focus group at your office, online or somewhere completely different, we’ve got the tools – and the knowledge – to take the stress out of the process and make it happen for you in a speedy and cost-effective way.

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If you’re still hungry for more…

Check out our guide to getting the best participants for your focus groups. It’s packed full of all of our top tips, including; expert advice on planning and preparation, how to recruit and validate your participants and our top screening tips.

Want to speak to a member of our team about your focus group?

Get in touch and we’ll be more than happy to help!