Market Research Online Communities

What are MROCs?

Market research online communities consist of a group of cherry-picked respondents engaging in research via an online platform by completing various tasks, activities and discussions. MROCs are continuing to grow in popularity and it’s easy to see why: they’re cost-effective, incredibly efficient and deliver deep insights in a safe and secure online setting. And because they can be accessed anywhere, anytime, they easily fit in around participants’ busy lives too.

Thinking about using an online community? Make sure you download our guide to all things MROC.

Our approach

Here at Angelfish Fieldwork, we are experts in finding high-quality and engaged respondents for your market research online communities. However specific your criteria and whatever the duration of your community, our unique recruitment process will ensure your MROC delivers you and your client the results you need, taking the stress out of your recruitment so you can focus on what’s important – your research. Find out more about how we do it here.

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  • Angelfish is an absolute pleasure to work with and one of our trusted recruitment partners. We partner with them on projects across varied methodologies including online platforms, in-depths and focus groups. For every project, they deliver very high calibre and engaged respondents. The project management team is top-notch - they are honest, thorough, responsive, and personable.

    The Behavioural Architects

  • Not only do Angelfish do a great job, but I really enjoy working with them. They help to make recruitment an enjoyable process, from beginning to end.

    Jonathan Crowley, Freelance Innovation Consultant

  • The participation rates are fantastic, the best I’ve ever seen in fact! 10 of them have completed 100% of tasks, 5 are between 88% and 97% complete and only one at 50%. So thank you for a top recruit and management of these participants, they have been great at responding quickly and giving us full and considered responses.

    Narrative health

  • I found this whole experience really positive. Kelly was brilliant with making the process very clear upfront, being incredibly timely in her responses, answering all my questions, and delivering ahead of the deadline. And she was super friendly the whole way through. It meant that I had total confidence that what we needed would be delivered, and it was.

    Good Innovation

  • Working with Angelfish is always a pleasure. The quality of respondents they provide to our online communities always exceeds our expectations, especially those in usually hard to reach markets. I have been impressed with the speed of the project set-ups and the professionalism of the team.

    C-space

  • “We have worked with Angelfish for 3 years now and have always experienced a great service. The team have always met our briefs effectively and efficiently which has allowed us to run a number of successful qualitative research projects. Angelfish are proactive and adaptable, which has been particularly important given some of the short timelines we often have to work to. On a personal note, Lisa, Kelly and the team are lovely and make working together easy and thoroughly enjoyable.”

    IKEA UK Market Intel Specialist

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Still not convinced?

Check out the following blogs and discover how market research online communities can transform your research:

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10 Reasons Your Agency Needs To Put MROCs in Your Proposals
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Why Conduct Market Research Online Communities?
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5 reasons why you need market research online communities

Ready to take the leap?

Our ultimate checklist for your first MROC will ensure your online community runs without a single hitch. Find out all this and more, including; how to set up the community, the process of onboarding participants and ways to increase engagement.

If you want to speak to a member of our team about your online community?

Get in touch and we’ll be more than happy to help!