Need advice on how to recruit children and young people for market research? Look no further! Here at Angelfish, we’ve learned a lot about how to recruit younger participants for market research over the years. From recruiting respondents for online communities to finding fresh faces for focus groups, there’s nothing we don’t know about how to source the highest quality participants for qualitative market research.
One area that we are frequently asked for advice on is how to recruit children and young people for market research. Conducting market research with children and young people is an area that’s growing in popularity. There are a number of reasons why: firstly, children tend to be much more open and honest than adults, which means more insightful results. In addition, they also have their own unique perspective on products and services, and as their power and influence continue to grow, they’re becoming an increasingly important target audience for forward-thinking brands.