Online Interviews

What are online interviews?

Online interviews do exactly what they say on the tin: instead of meeting in person, online interviews are conducted over the internet. Online interviews have become more and more popular in recent years, which is hardly surprising considering the fast-paced world we live in today. They are often more cost-effective, more convenient and also offer unbeatable geographical diversity – whilst all the while still delivering rich and in-depth insights.

Sound good? If you’re thinking about conducting an online interview as part of your next market research project, discover how to get the best results.

Our approach

At Angelfish Fieldwork, we pride ourselves on recruiting only the best respondents for your online interviews. After all, a market research project is only as good as its weakest respondent – so we make sure we really take the time to get to know your project and needs so we can recruit highly engaged and 100% validated participants for your research. Find out more about how we recruit participants for online interviews.  

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  • Kelly is great to work with... she and her team have a handle on overall goals and is able to efficiently and proactively translate into what is needed in field for logistical success. We just wrapped up a fairly complex recruit with Angelfish, involving a mix of online work, in-home ethnographies and focus group recruiting, and it all went off on time, on budget, and stress-free. Looking forward to working with Angelfish again soon!

    NowWhat Research

  • “We have worked with Angelfish for 3 years now and have always experienced a great service. The team have always met our briefs effectively and efficiently which has allowed us to run a number of successful qualitative research projects. Angelfish are proactive and adaptable, which has been particularly important given some of the short timelines we often have to work to. On a personal note, Lisa, Kelly and the team are lovely and make working together easy and thoroughly enjoyable.”

    IKEA UK Market Intel Specialist

  • Angelfish is an absolute pleasure to work with and one of our trusted recruitment partners. We partner with them on projects across varied methodologies including online platforms, in-depths and focus groups. For every project, they deliver very high calibre and engaged respondents. The project management team is top-notch - they are honest, thorough, responsive, and personable.

    The Behavioural Architects

  • Working with Angelfish is always a pleasure. The quality of respondents they provide to our online communities always exceeds our expectations, especially those in usually hard to reach markets. I have been impressed with the speed of the project set-ups and the professionalism of the team.

    C-space

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Ready to get started?

Our guide to getting the best participants for your online qual is full of expert advice for your online interviews, such as: top tips on planning and preparation, how to recruit and validate your participants and our expert advice for screening your respondents.

Want to talk things over?

For more help and expert advice about online interviews, get in touch.