Recruiting for market
research with millennials

Looking to recruit millennials for your next market research project?

Then you’ve come to the right place! Here at Angelfish, we consider ourselves experts in market research with millennials (or Gen Y, as they are also known) and recruitment.

So whether you need young professionals for an online community or want to target twenty-somethings for an ethnographic study, we’ve got the know-how to find you the very best respondents out there.

Millennials reached young adulthood around the early 2000s and are an incredibly important demographic for market research due to the unique way that they view and experience the world. Not only do they have extensive buying power, but millennials were the first generation to truly embrace digital technology – which means they have a number of specific characteristics as a result of the world they have grown up in. By 2025, millennials are expected to contribute 75% of the workforce worldwide – which means their influence will continue to rise.

Recruitment Process

Market research with millennials needs its own specialist approach. As the first digital natives, it’s important to use technology to reach out to them and engage with them – which makes our unique approach to recruitment ideal for this audience.  From targeted social media adverts to refer a friend campaigns, as well as our pre-validated panel of more than 26,000 respondents, we’ll search high and low to find the right people with the right criteria for your qualitative research.

And we don’t stop there. Once we’ve found the best of the bunch, our in-house validation process will make sure we put only the most relevant participants forward. So if you’re looking for high-quality, engaged participants for your qualitative market research project, you can count on our expert knowledge and bespoke approach to put forward the best participants so you can unlock the insights you need.

At Angelfish, you’ll have an experienced project management team working with you every step of the way. From expert advice and regular updates to suggestions surrounding sample size, feasibility and demographics, we’ll work with you in a strong partnership from the very beginning. So whether you’re looking for task tips for your online community or need advice on how to keep millennials engaged and motivated, we’re here to help.

Download our guide

Want to find out more about how to recruit for qualitative market research with millennials? From communication tips for maximum participation to the best methodologies and how to increase engagement, our helpful guide covers everything you could possibly want to know about conducting market research with millennials. What are you waiting for?