Looking to recruit millennials for your next market research project?
Then you’ve come to the right place! Here at Angelfish, we consider ourselves experts in market research with millennials (or Gen Y, as they are also known) and recruitment.
Millennials reached young adulthood around the early 2000s and are an incredibly important demographic for market research due to the unique way that they view and experience the world. Not only do they have extensive buying power, but millennials were the first generation to truly embrace digital technology – which means they have a number of specific characteristics as a result of the world they have grown up in. By 2025, millennials are expected to contribute 75% of the workforce worldwide – which means their influence will continue to rise.