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Generation Z

Want to know how to recruit Generation Z? Well, you’ve come to the right place!

Over the years, we have learned a lot about the best ways to recruit participants for market research. We’ve worked with tons of brands, helping them to get the very best results for their project: from how to do market research online to face-to-face focus groups, we provide our clients with a wealth of knowledge, depending on their requirements. So whether you need Millennials or empty nesters, are searching for students or the Otherhood, we can help.

Generation Z is the newest audience – born in 1995 or later, they are coming of age now and will account for 2.56 billion of the global population by 2020. With such significant spending power, it’s vital to conduct research with them to understand their habits, behaviours, and what really makes them tick. At Angelfish, we know exactly how to recruit Generation Z, so you’ll be in safe hands when it comes to recruiting this segment for your next market research study.

Recruitment Process

Whether you’re recruiting Generation Z for an online community or a focus group, an accompanied shop or a user experience testing study, we’ve got your back. Using our in-house validation process, we ensure that we only put forward respondents that exactly fit your criteria. You can always count on us to deliver.

With Angelfish, you’ll get your own dedicated project management team who will work with you every step of the way to deliver exactly what you need. We’ll advise you on everything you need to know – from how to recruit Generation Z to what you can do to keep them engaged – so whatever your criteria, we’re here to help.

There’s nothing we don’t know about how to engage with and recruit Generation Z for market research. From embracing the power of social media to keeping up with their eight-second attention span, we use the most up-to-date and powerful techniques when recruiting for this age group. Let’s face it, when it comes to market research, it’s vital that you get the best participants so that you can unlock the insights you need – and you need an agency that can get this right first time.

Download our guide

Recruiting for market research is no mean feat, which is exactly why we’ve created a guide to help you as much as we can. Free to download, our Generation Z and Millenial language cheat sheet defines the type of language this age group uses – so from FOMO to YOLO, Fo Sho to GTG, you can de-code responses without a worry!