User experience testing (also known as usability testing, user testing and UX testing) is when a company evaluates its products or services by testing it with representative users. It generally involves people conducting various tasks on a website or app whilst specialist software captures their behaviour to provide an insight into what works, what doesn’t, why people are staying on a website – and most importantly, why they are leaving, so that brands can make improvements and remain competitive. User experience testing can also be conducted in shops to assess the overall usability of the store – from layout to browsing experience.
Thinking about conducting user experiencing testing? Get in touch and we’ll be more than happy to help!
Our go-to guide for user experience testing will make sure your UX testing goes off without a hitch. Find out all this and more: the benefits of user experience testing, how to nail your recruitment from the start and top moderation tips to get the most from your UX.
As a fieldwork agency for the modern-day researcher, there’s nothing we don’t know about recruiting for user experience testing and we pride ourselves on helping our clients find the very best people for their research, from app usability to in-store layout. However specific your criteria, our unique recruitment process will ensure that your UX testing enables you to understand what your customers are really thinking and experiencing when they interact with your website. How? Find out more about our recruitment methods below:
Angelfish is an absolute pleasure to work with and one of our trusted recruitment partners. We partner with them on projects across varied methodologies including online platforms, in-depths and focus groups. For every project, they deliver very high calibre and engaged respondents. The project management team is top-notch - they are honest, thorough, responsive, and personable.
Working with Angelfish is always a pleasure. The quality of respondents they provide to our online communities always exceeds our expectations, especially those in usually hard to reach markets. I have been impressed with the speed of the project set-ups and the professionalism of the team.
The participation rates are fantastic, the best I’ve ever seen in fact! 10 of them have completed 100% of tasks, 5 are between 88% and 97% complete and only one at 50%. So thank you for a top recruit and management of these participants, they have been great at responding quickly and giving us full and considered responses.
“We have worked with Angelfish for 3 years now and have always experienced a great service. The team have always met our briefs effectively and efficiently which has allowed us to run a number of successful qualitative research projects. Angelfish are proactive and adaptable, which has been particularly important given some of the short timelines we often have to work to. On a personal note, Lisa, Kelly and the team are lovely and make working together easy and thoroughly enjoyable.”
Check out the following blogs and discover how user experience testing can transform your research: