People often assume that a 50+ audience aren’t comfortable online and that old-school recruitment techniques are the best way to reach out to and engage with them. But the fact is that people in their 50s have spent their lives watching the internet develop, and the majority of them actively enjoy using technology. In fact, 82% of this generation belongs to at least one social site – which is exactly why our unique approach to recruitment works so well.
We will leave no stone unturned in our search for the most high-quality participants for your study with over 50s. We use a combination of highly targeted social media campaigns, a pre-validated panel of over 30,000 and refer-a-friend campaigns to make sure that we put forward the very best participants, whether you’re looking to conduct an online community or a face-to-face focus group. And if that wasn’t enough, our in-house validation process also ensures that we only select respondents that fit your exact criteria.
When you enlist the help of Angelfish to help with your recruitment, you’ll benefit from a dedicated project management team who will work with you every step of the way. They’ll provide regular updates and expert advice on every stage of your project – so whether you need help with your sample size or are unsure about feasibility, we’ll work with you as an extension of your team. So whether you need help reaching out to a 50+ audience for market research or are looking for tips on the right tasks to engage with boomers, we’re here to help.