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Recruiting a 50+ audience
for market research

Struggling to recruit a 50+ audience for market research? Well, you’ve certainly come to the right place!

At Angelfish, there’s nothing we don’t know about recruiting older audiences for market research. We’ve worked with tons of big brands over the years, helping them to source the very best, high-quality participants for some really exciting research projects.

From modern methods such as MROCs to traditional face-to-face focus groups, if you need to reach out to the 50+ audience for market research and your next project, we’re here to help.

Recruitment Process

People often assume that a 50+ audience aren’t comfortable online and that old-school recruitment techniques are the best way to reach out to and engage with them. But the fact is that people in their 50s have spent their lives watching the internet develop, and the majority of them actively enjoy using technology. In fact, 82% of this generation belongs to at least one social site – which is exactly why our unique approach to recruitment works so well.

We will leave no stone unturned in our search for the most high-quality participants for your study with over 50s. We use a combination of highly targeted social media campaigns, a pre-validated panel of over 30,000 and refer-a-friend campaigns to make sure that we put forward the very best participants, whether you’re looking to conduct an online community or a face-to-face focus group. And if that wasn’t enough, our in-house validation process also ensures that we only select respondents that fit your exact criteria.

When you enlist the help of Angelfish to help with your recruitment, you’ll benefit from a dedicated project management team who will work with you every step of the way. They’ll provide regular updates and expert advice on every stage of your project – so whether you need help with your sample size or are unsure about feasibility, we’ll work with you as an extension of your team. So whether you need help reaching out to a 50+ audience for market research or are looking for tips on the right tasks to engage with boomers, we’re here to help.

Download our guide

Want to find out more about how to recruit exceptional people for your qualitative market research? Check out our top tips for getting the best participants. It covers everything from preparation, recruitment and validation and even screening tips – so make sure you check it out here!