Bet on success: game changing insights with fans during the 2024 Euros
For this project, we recruited N=60 UK-based sports bettors who engaged in monthly online football betting and planned to bet on the 2024 Euros, forming a highly engaged market research online community.
Over six weeks, participants documented their experiences watching the Euros through videos, photos and diary tasks. With a largely male sample (80%), we achieved an outstanding 98% completion rate, with 59 respondents fully completing the tasks—demonstrating the power of an engaged online research community.
Despite complex quotas and technical requirements, the high engagement and smooth process received glowing feedback, with participants describing the experience as “spot on communication” and “easy and straightforward.”
Both our client and the respondents were thrilled with the seamless and enjoyable experience, proving that the right market research online community and recruitment strategy drive powerful insights.
N=60
Respondents
98%
Completion Rate
“Keeping this group of participants continuously engaged across a 6-week period was always ambitious, but from the get go, participants were eager, responsive and excited to join the online community. They were well prepared, and knew exactly what was expected of them and the quality of responses they needed to provide.
Across the 6-week period, we received consistently high levels of engagement and high quality responses from almost all of our participants. While a few of them did need an extra nudge from time to time, the team at Angelfish were always quick to jump in and help get those final few participants over the line.
We ended the community with almost 100% engagement across all of our tasks, far exceeding our own targets and expectations. This was in no small part due to the continued support from Angelfish; thanks for contributing to the success of this project and the fantastic partnership!”
Byron Smit, Associate Director, Incling
Services provided: Recruitment
