Tapping into the new mum network: breast pump trial success through trusted circles
When it comes to in-home product testing, trust and connection are key, especially with a sensitive and personal product like a breast pump. For this project, we recruited 60 new mums across the UK to take part in a two-week in-home trial of a new double electric in-bra breast pump.
New mums have a lot on their plates, so this level of engagement was a fantastic outcome.
Working with a client who understood the importance of solid participant recruitment, we had the benefit of a generous recruitment window. We leaned into snowball recruitment techniques, tapping into baby groups, mum-and-baby circles, and referrals through trusted networks. This approach proved to be the star of the show, helping us reach the right mums in the right mindset, and supporting excellent engagement throughout the project. We also used a mix of paid and organic social media, along with our in-house opt-in community, to keep the sample broad and inclusive.
On the logistical side, we managed the full process – from collecting participant addresses, to following up to confirm everything had arrived safely. It was essential that our team communicated regularly and clearly to build trust and keep everything running smoothly.
That trust paid off. Respondents described the experience as “easy and straightforward” with “good communication throughout”. One participant even mentioned how quickly we responded to a last-minute query – something we know makes all the difference.
This Consumer Health project showed how a thoughtful mix of community-led and outreach recruitment can deliver standout results. Pair that with solid logistics, responsive communication and a participant-first mindset, and you’ve got a winning combination, especially when working with such a personally invested group.
5/5
Client Satisfaction Score
100%
Start Rate
“As a qualitative researcher, finding the right participants is crucial—and once again, Angelfish delivered exactly who I was looking for. The team is always professional, flexible, and focused on quality throughout. I value their commitment to getting things right and making sure projects run smoothly. It’s always a pleasure to collaborate with the Angelfish team.”
Lisa Steadman, Research Director, Steadman Insights Ltd
Services provided: Recruitment, NDA Management
