Dancing our way to the finish line – finding awesome young dancers for a leading global sports brand
The Pineapple Lounge partnered with us to find a diverse group of 24 fabulous & fearless young dancers (6-15yrs), including a social media influencer and a kid’s dance teacher for a 5 day online research community and a follow up 4-hour ethnography with ‘star families’.
We took a hybrid approach to market research recruitment and simplified the application process to make the research accessible for busy parents.
We loved channelling our ‘inner child’ during recruitment calls, whether discussing ‘Let’s Dance’ with a 6-year-old or a 15-year-old about trending TikTok dances!
This was crucial in bringing children out of their shell to give us interesting responses and also increased engagement throughout the fieldwork.
Our experience in youth market research recruitment including the legal and ethical considerations coupled with our PASSION for excellent client communication meant this project was a success!
96%
MROC ENGAGEMENT
100%
ETHNO ENGAGEMENT
“The Pineapple Lounge recently partnered with Angelfish to recruit for a very complex and challenging study regarding dance for a global sportswear brand and we were so pleased with how it went! Kids recruitment is notoriously difficult and time consuming, but Angelfish took everything in their stride and the recruits were amazing. Their communication throughout the recruitment and fieldwork process was second to none. The team at Angelfish, and particularly, project manager, Amabel Hall, showed real dedication and a lot of lateral thinking to help us achieve some wonderful insights for the UK leg of this global study.”
Sharon Donnelly, Project Director, The Pineapple Lounge
Services provided: Recruitment
