Inclusive Gen Z breast cancer awareness

Empowering Gen Z: driving inclusive breast cancer awareness

In partnership with BoldLight and a breast cancer awareness charity, we recruited 18 Gen Z respondents for three 90-minute qualitative market research focus groups to help improve their online self-checkout tool, aimed at promoting early breast cancer detection. Inclusivity was key in our market research process, so we ensured the sample included a diverse range of participants, with women, men, transgender, and non-binary individuals represented.

Using multiple lead generation methods, we filled the sample within days and achieved a 100% pre-task completion rate. Strong communication throughout ensured that all market research respondents were engaged, and any missing tasks were promptly chased. The client confirmed that we “really hit the brief,” with excellent participants and valuable insights gathered from each group.