Helping Just Group fine-tune their strategic initiative: smart recruitment meets hands-on support
We recruited 50 participants, to help Just Group plc gather feedback on content for a strategic initiative. The study involved diary tasks and in-depth testing, and required a mix of financial product ownership, life stages, and vulnerability characteristics.
Having run an earlier phase of this study, we worked closely with the client to fine-tune quotas and used a collaborative typing tool to quickly identify key segments. Our access to the Qualzy platform meant we could actively monitor engagement, chase promptly, and support participants with any tech issues – taking the pressure off the client team and keeping everything on track.
We achieved a high completion rate, with strong-quality responses throughout – a reflection of both our targeted recruitment and responsive fieldwork support. We’re also proud to challenge assumptions around age; older audiences are often underrepresented, and this project highlighted just how valuable their perspectives are.
The cherry on top? The client returned for a follow-up phase of post-field interviews and even featured participant quotes on their website — a great result for everyone involved.
High
Client Satisfaction
High
Completion Rate
“Your team has been proactive and easy to work with. I appreciate the regular updates and the way you keep things transparent, which makes the whole process smoother. You’ve been super flexible and accommodating, especially when we’ve needed to make last-minute changes. That level of support makes a huge difference when working on fast-moving projects. Our projects can have some complex and shifting requirements, and you’ve been great at adjusting to those challenges. You are always adaptable, supportive and lovely to work with – you give me & my team peace of mind, knowing we can always rely on you.”
Alexandra Diaconu, Consumer Research Manager, Just Group plc
Services provided: Recruitment, NDA Management
