Terms & Conditions


UK only quotations are valid for 2 months from date of submission. Angelfish reserves the right to revise quotations after this date. 

Angelfish will endeavour to assess the feasibility of the project prior to quotation, however, in some cases, this may not be possible until fieldwork has commenced. 

In the absence of an agreement to the contrary, initial research findings and proposals provided by Angelfish, when Angelfish receives neither the commission nor payment for the proposals, remain the property of Angelfish. Their contents cannot be revealed to third parties without permission. 

Invoices & Charges 

Invoices are payable in GBP unless agreed otherwise in writing. 

Where incentives included, Angelfish process eGift card payments for respondents as standard, this carries a provision of 20% handling. Upon request, we can organise BACs incentives at an increased provision of 25% handling.  

***Please note that incentives of £1k+ will be invoiced in full at commission stage, payable 30 days net*** 

If you would like to pay respondents then we are happy for you to organise incentives.     

Postponement, Cancellation & Charges 

In the event of a project being postponed or cancelled, cancellation fees will be charged at the following rates: 

After project set up but before the commencement of fieldwork (or first venue date)  – 10% – 20% of full project fees depending on work involved (PLUS cancellation fees to recruiter/interviewers and respondents) 

6 to 7 working days prior to fieldwork commencing (or first venue date): 20% of full project fees (PLUS cancellation fees to recruiter/interviewers and respondents) 

5 working days prior to fieldwork commencing (or first venue date):  50% of full project fees 

Changes to the questionnaire once programming and/or translations have begun may be subject to further charges. 

Late delivery of materials, or any action/decision by the client which delays/cancels fieldwork may be subject to further charges. 

All changes to field specifications must be made in writing. 

Any rearranging or cancellation of confirmed appointments will be charged in full. 

Reasonable Control 

Angelfish shall not be held liable for delays or delivery failure that arise from an act or event beyond Angelfish’s reasonable control (including, but without limitation, strikes, postal/communication delays, industrial action, fire/accident, governmental act, natural catastrophe or any other act or event beyond the control of Angelfish). 

Angelfish shall not be held liable for any failure or defective working of audio or visual equipment at viewing facility or for any subsequent cost incurred. 


Unless otherwise specified all costs are provided assuming 80% incidence. Angelfish reserve the right to adjust costs to consider a more accurate incidence rate based on screen out information provided. 


In line with GDPR, where possible and unless otherwise agreed, all completed project material will be sent back electronically. Courier costs are not included and will be charged at cost. 

Digital safety copies of completed materials will be kept for one month from final invoice date, unless otherwise agreed in writing. 

Respondent Recruitment 

Angelfish operates the following policy, unless otherwise agreed in writing by the client: 

Incentive Charges
If we have recruited an over-recruit and you no longer require them on the day: full incentive payable to respondentWe will agree with you at project commencement, the levels of incentives payable based on participation
If the respondent is a no show/late: no incentive payable
If you cancel giving less than 48 hours notice: full incentive payableIf you cancel giving less than 48 hours notice: full incentive payable


Recruitment Charges

We will agree with you at project commencement, however, please note our standard policy below:

  • If we have recruited an over-recruit and you no longer require them on the day: full recruit fee payable
  • If the respondent is a no show/ non-complete: no charge
  • Non-attendance outside of our reasonable control: discussed on a project by project basis
  • If a respondent has set up a profile/tasks completed: full recruit fee payable
  • If you cancel a respondent giving less than 48 hours notice: full recruit fee payable

Recruit (only) where client, or clients’ agent conducts interviews (face to face or telephone) in office/home – costs assume that we will be given, in writing, interviewer availability and that interviewers will adhere to it. Any rearranging or cancellation of appointments will be charged in full.

Personal data to third party – if this is required, please confirm before commencement of recruitment, what personal data you will require and what the personal data will be used for? 

If exclusions are not provided to Angelfish, in writing, before a project commences, any recruitment (and interview) that should have been excluded will be charged in full. 

List projects – costs and timings assume that the lists provided are up to date and accurate, with full titles, mobile & email address and have enough names to complete quota. We will work towards two outcomes – text & email only. 

Additional travel expenses MAY be incurred depending upon geographic areas covered by lists. 

Where the client is responsible for programming and hosting an online survey, it is assumed that there will be an autostop in place to prevent the commissioned quota being exceeded. If this is not the case, all additional completes will be charged on a pro-rata basis. 


In accordance with the MRS Codes of Conduct, respondents must be informed at recruitment of any future re-contact. If there are to be future stages/waves (not currently commissioned) that require us to ask a re-contact question, you must inform us: when the re-contact will occur, the purpose of the re-contact, who will be conducting the re-contact (Angelfish, another party or both). 

Code of Conduct & Data Protection 

Angelfish is registered with the Office of the Information Commissioner and to comply with the Data Protection Act, our client must confirm that any contact details they provide have been notified and given consent that their names and information may be used for market research. We will notify our client of instances where the individual is no longer at the address (but not of any new address), not known, deceased or declined to be interviewed. 

Privacy Policy

Angelfish adhere to the Market Research Society, in particular the articles governing client and respondent confidentiality, data protection, and the use of research findings. In accepting a quotation from Angelfish a client is deemed to agree to be bound by this professional code. 

For reference, please refer to www.mrs.org.uk as well as our Privacy Policy.

This Agreement shall be governed and construed in accordance with English laws and each party agrees to submit to the non-exclusive jurisdiction of the courts of England as regards any claim or matter arising under this Agreement.